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Vibrant Marketing Strategy(UK based Trading Company)

Marketing Strategy

Product:

Sells Branded Products in the category of Adopter, Audio/Video RCA Cable, Cat 5,5e, Cat 6,6e, Coaxial, DVI, HDMI Network Cable & Others.

Price:

It offer Product at affordable price & also provide discount. We charge appropriately for the high-end, high-quality service and support that we provide our customers. Our revenue structure has to match our cost structure, so the salaries we pay to assure good service and support can be balanced by the revenue we charge.

Place:

It brings product from different manufacturer to its online web portal and then delivers through online to its customer.

Promotion:

It promotes through advertisement on various Websites Seminars are a good marketing opportunity. Employees are often happy to leave their normal routines for a day to learn something new.

Channels:

We have two channels of distribution that are relevant to our business:

Our sales agents:

Sales agents are independent consultants, mostly technical consultants helping people with computers, who channel their clients' product and service needs through our business. Each agent is registered with us.

VARs:

The initials stand for "value-added-resellers, who maintain small retail consulting businesses and cooperate with us for ordering and maintenance.

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